| Rob Enderle Feb 29, 2016 5:00 AM PT | |
 | Anyone who went to business school recognizes the basic tenet that you use marketing to build demand in order to sell products. Through the 1990s, there was impressive marketing surrounding laptops. Apple aggressively marketed this class, as did Microsoft, and it seemed every other brand on TV was trying to convince us we needed a new PC. PC marketing dropped off a cliff in the last decade. [More...] |
More Picks:
 | Apple Motion Seeks to Block Feds From Acquiring 'Dangerous Power' Apple last week filed a motion to vacate a federal order requiring the company to create a tool or code to unlock the iPhone of one of the San Bernardino, California, shooters. The order would set a dangerous precedent and release a powerful means to breach security on potentially millions of phones around the world, Apple argued. It transcends one phone, the company said. [More...] |
 | Privacy Advocates Blast Plan to Expand NSA Data Sharing The Obama administration plans to increase the amount of private communications the National Security Agency can share with other government agencies without first adding privacy protections, according to a report published last week. The plan reportedly would ease restrictions on the amount of intercepted email and telephone intelligence the NSA gathers. [More...] |
 | Microsoft Bolsters Cloud Security Microsoft last week announced measures to improve security management and transparency for Azure cloud services and Office 365. The features, which come from technology Microsoft acquired last year when it purchased Adallom, will bolster security in cloud apps such as Office 365, Box, Salesforce, ServiceNow and Ariba. The reinforcements are the first of a series of planned measures. [More...] |
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