Editor's Pick: Xactly CEO Christopher Cabrera: Understanding CRM's Boundaries

Xactly CEO Christopher Cabrera: Understanding CRM's Boundaries

Vivian Wagner Jul 27, 2016 7:00 AM PT

It's important to recognize that "CRM is growing up," said Xactly CEO Christopher Cabrera. "It's becoming more useful to the CRM user, who is predominantly the sales rep or whoever is managing the customer relationship. The sales performance management, or SPM, space is on a collision course with CRM, because what CRM doesn't do is allow the reps that are using it to make sense of it all ... ." [More...]

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